Virtuoso
  • 28-Mar-2019 to 27-May-2019 (PST)
  • Fort Worth, TX, USA
  • Full Time

Virtuoso is the leading international travel agency network specializing in luxury and experiential travel. The by-invitation only organization comprises over 1,000 travel agency locations with 20,000 elite travel advisors in over 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa, and the Middle East. We represent the best of the best in travel, with a portfolio of nearly 1,700 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.

We have further developed and aligned our business strategy with the power of analytics and business intelligence. We focus on making every decision in our company with insight from our data resources. We are growing and optimizing across our whole product offering by improving our reporting, measuring what actions we take, and continually looking for opportunity in our current business offerings and potential products as well.

The successful Digital Marketing Analyst is someone who is continually seeking to improve upon what we are doing as an organization. Someone willing to think outside the box and bring new and innovative solutions to the table, is open to change and excited to transform a business with new insights. Someone who can open their mind and collaborate with other analysts on the team and business facing experts to provide analysis that is informing and actionable. Someone that thinks "What can we be doing?" rather than "What do you need me to do?".

The day-to-day asks of this position will be a balance between leading the creation and improvement of analysis for company initiatives that already exist, and an exploration of opportunities we can take advantage of.

 

Key Responsibilities:

Measuring Effectiveness

  • Digital and Print marketing effectiveness
  • Targeted communication optimization
  • Campaign performance tracking
  • A-B concept testing

Discovering Opportunity - Utilize consumer travel data to perform:

  • Consumer acquisition / lookalike analysis
  • Product development
  • Travel Agency selection/location optimization

Benchmarking and Forecasting

  • Traveler and Advisor segmentation analysis
  • Advisor and traveler lifetime value analysis
  • KPI creation and tracking
  • Predictive behavioral analysis

Data Validation

  • Quality assurance on our current reporting
  • Optimizing our benchmarking and standards we currently use

 

Educational & Skill Requirements:

  1. Bachelor's Degree in data analytics, business or quantitative field preferred
  2. Advanced knowledge of SQL and/or Python, R, SAS etc. (5+ years)
  3. Advanced knowledge of Microsoft Excel
  4. Experience measuring print and digital marketing campaigns (5+ years)
  5. Experience using data visualization and dashboard software (DOMO, Tableau, Power BI)
  6. Thinking going beyond the query. Be creative with solutions to use internal and external data sources to support business decisions
  7. Excellent communication skills
  8. Detail oriented
  9. Well organized self-starter, able to work very effectively with limited supervision
  10. Strong problem-solving skills as well as the ability to provide options and solutions
  11. Possible travel required

 

Virtuoso offers a competitive salary and full benefits package, including medical/dental/vision/life, a company matched 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

Virtuoso
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