• 14-Feb-2019 to 15-Apr-2019 (PST)
  • Fort Worth, TX, USA
  • Full Time

Virtuoso is the leading international travel agency network specializing in luxury and experiential travel. The by-invitation only organization comprises over 1,000 travel agency locations with 20,000 elite travel advisors in over 50 countries through North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with over 1,800 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.


Position Summary:  The Coordinator, Public Relations position calls for an individual who will enjoy collaborating with internal stakeholders, public relations professionals, Virtuoso members/advisors and media to help tell the Virtuoso story. Working directly with the Global Public Relations team, this position will help support the company's public relations strategy; provide administrative support to the PR team; interact regularly with the company's domestic and international public relations firms; assist with media relations, announcements, and lining up interview sources; facilitate arrangements and registration with media attending Virtuoso Travel Week, Virtuoso Symposium, various press events and other company functions; develop media lists and supporting press materials; and, create and manage both departmental presentations as well as PR content needed by others. By facilitating PR functions and the day-to-day operations of the team, the Coordinator, Public Relations supports the corporate objectives of increasing awareness and desirability of the Virtuoso brand and entire network amongst affluent traveling consumers and the luxury travel industry. 


Essential duties and responsibilities include the following.  Other duties may be assigned.

  1. Work with Managing Director, Global Public Relations to support the company's public relations strategy.
  2. Provide administrative support such as managing expense reports, assembling press kits, and managing PR content needed by various departments.
  3. Facilitate interview requests by coordinating with Virtuoso advisors.
  4. Support PR agency requests for expert sources, image requests, and promotional offers.
  5. Create and maintain press lists for member use.
  6. Work cross-functionally with other teams to create communications documents for initiatives that help position the company within the trade media and in the industry.
  7. Additional copywriting, including press documents, marketing collateral, executive correspondence, PowerPoint presentations and surveys.
  8. Research media outlets and opportunities to seek out new potential outlets.
  9. Review company press coverage, produce clipping reports and track results.
  10. Monitor competitive press coverage and draft executive summaries.
  11. Provide administrative support with more than 135 Virtuoso network awards. Assists with proof-reading and other tasks related to the nomination, voting and announcement processes.
  12. Support on various marketing division projects as assigned.


Educational and Skills Requirements:

  • Bachelor's Degree in Public Relations or related field, or 2-5 years of equivalent luxury travel public relations, communications or marketing experience
  • Experience writing, editing and proofing travel marketing and/or press materials
  • Excellent verbal, written and presentation skills
  • Ability to multitask, prioritize, and problem solve in a deadline driven environment
  • Detail and service-oriented with the ability to successfully manage multiple projects
  • Proficiency in MSWord, PowerPoint, MSExcel, Adobe and Outlook all mandatory
  • Work history reflecting a strong commitment to teamwork
  • CTA/CTC preferred


Type/Nature of Contacts:                        

External:  Frequent contact with PR professionals, consumer and trade editors, freelance writers, senior executives of marketing partners and alliance companies, and vendors. Daily communication with Virtuoso member agency owners, managers and advisors.  Contact with sales, marketing and communications executives of Virtuoso preferred suppliers, as well as their PR agencies, as appropriate.

Internal:  Daily contact with Virtuoso staff.


Virtuoso offers a competitive salary and full benefits package, including medical/dental/vision/life, a company matched 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

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