Virtuoso
  • 11-Jun-2021 to Until Filled (PST)
  • Seattle, WA, USA
  • Full Time

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. We bring together 20,000 of the world's most sought-after travel advisors and more than 2,000 elite travel companies, from five-star hotel groups and renowned cruise lines to boutique properties and high-end adventure travel outfitters around the world. Whether in the pages of Virtuoso Life magazine, on Virtuoso.com, in e-mail newsletters, or across social media, our goal is to inspire people to travel Virtuoso-style, with the help of a Virtuoso travel advisor and Virtuoso-preferred partners.

Position Summary: The Digital Marketing Specialist is responsible for contributing to email and online marketing collateral that is distributed to Virtuoso-affiliated member travel agencies and their consumer clients. The Digital Marketing Specialist also collaborates with Virtuoso-preferred travel supplier partners to ensure their products and promotional content are presented accurately and compellingly across Virtuoso's marketing channels.

Primary Duties & Responsibilities include the following. Other duties may be assigned.

  1. Manage single-partner emails and implement various aspects of other digital marketing projects (digital ads, social media, etc.), which includes tracking participation, budgeting, sourcing content, developing creative, collaborating with freelance copywriters and designers, uploading creative assets, and deploying finished products.
  2. Collaborate with a designated set of supplier partners, ensuring their strategic marketing goals are accomplished, including requesting content, producing creative, selecting targeted consumer lists, and managing the review and approval process.
  3. Coordinate sponsored social media participation, including initiating production per established timelines, sourcing content from participating partners, and ensuring timely posting through collaboration with the Social Media Specialist.
  4. Follow established processes to accomplish company, member, and partner goals and drive performance of marketing products.
  5. Ensure Magazine Manager sales system data accurately reflects supplier participation in assigned marketing projects, including content type and ad rates. Collaborate with Global Product Relations to adjust as business needs dictate.
  6. Proofread, edit, and fact-check content to ensure the presentation is accurate, compelling, and adheres to Virtuoso's marketing best practices.
  7. Facilitate the internal review and approval process for marketing projects, providing feedback and implementing feedback from internal and external groups to ensure marketing products achieve the most effective presentation.
  8. Collaborate with Marketing Production department for scheduling, budgeting, and distributing marketing products.
  9. Collaborate with supplier partners and the Data Services team to select targeted consumer lists for emails.
  10. Complete quality assurance of digital marketing products, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly.
  11. Attend educational seminars and webinars to refine skills and keep current on industry trends and developments.

Requirements

  • Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or a related field.
  • 1-2 years of experience in Marketing, Advertising, or a related field

Skills, Abilities, Experience

  • Strong writing, proofreading, and verbal/interpersonal skills
  • Excellent organizational skills and attention to detail
  • Ability multi-task and prioritize in a deadline-driven environment
  • Proficiency in MS Office Suite and Internet navigation
  • Knowledge of HTML coding and email design is preferred
  • Experience working with an ESP (Email Service Provider) is preferred
  • Experience with CMS (Content Management Systems) is preferred
  • Experience with CRM (Client Relationship Management) systems is preferred
  • Adobe Creative Suite (Photoshop/Dreamweaver) experience is preferred
  • Experience in the travel industry is preferred
  • Account management experience is helpful but not required
  • Forward thinking, curious, and creative 
  • Strong skills in inspiring the win-win-win 
  • Ability to work independently

Travel Requirements

  • Travel is rarely required for this position. (0-1 trips per year).
  • And travel that does occur will be entirely domestic.

Type & Nature of Contacts

  • Internal: Key job contacts are primarily with clerical and technical personnel and managers outside of the job's immediate work unit/department
  • External: Daily contact with outside partners and vendors, including travel partners, designers, and copywriters.

We offer a competitive salary and full benefits package, including medical/dental/vision/life, a company matched 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

Virtuoso
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