Virtuoso
  • 03-Jun-2021 to Until Filled (PST)
  • Seattle, WA, USA
  • Full Time

Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. We bring together 20,000 of the world's most sought-after travel advisors and more than 2,000 elite travel companies, from five-star hotel groups and renowned cruise lines to boutique properties and high-end adventure travel outfitters around the world. Whether in the pages of Virtuoso Life magazine, on Virtuoso.com, in e-mail newsletters, or across social media, our goal is to inspire people to travel Virtuoso-style, with the help of a Virtuoso travel advisor and Virtuoso-preferred partners.

Position Summary: The Senior Product Marketing Manager's primary responsibility is to provide oversight of the day-to-day operation of the Product Marketing team that communicates Virtuoso's products and services to advisors, partners, consumers and staff. This role has responsibility for creating marketing materials that share product features as well as for developing marketing tools and campaigns to attract new prospects and customers.

Primary Duties & Responsibilities include the following. Other duties may be assigned.

  1. Manage Product Marketing team of direct reports.
  2. Collaborate with Product Leads in the inception and development of new products; work in tandem to develop comprehensive marketing plans that showcase product deliverables.
  3. Provide strategic insight and direction for communication to members, partners and prospects.
  4. Serve as a Brand Steward contributing to the evolution of the Virtuoso brand.
  5. Gather and analyze competitive market information.
  6. Responsible for development of comprehensive marketing plans for Virtuoso products and services.
  7. Work closely with product development team to determine profitable course for each existing and new product.
  8. Help drive demand for our products with creative and innovative marketing campaigns.
  9. Provide oversight and direction for development of compelling messages across marketing channels (landing pages, ad campaigns, promotions).
  10. Project manage the design and approval process for marketing materials and product collateral for print, email, web, events, social media, and video.

Requirements

  • Bachelor's degree in Marketing or related field
  • 7-10 years of professional experience in a related role
  • Experience in Marketing role within a matrixed organization
  • Experience managing a team of direct reports

Skills, Abilities, Experience

  • Product Marketing Experience preferred
  • Travel industry experience considered a plus, not required
  • Related experience in the travel industry considered a plus
  • Proficient in Microsoft Office Suite
  • Adobe Creative Suite a plus
  • Excellent grammar, punctuation and spelling skills
  • Ability to work across functions and departments
  • Excellent project management skills
  • Strong communication skills
  • Keen eye for detail
  • Creativity
  • Forward thinking, curious, and creative 
  • Aware of current business trend knowledge 
  • Strong skills in inspiring the win-win-win
  • Ability to work independently

Travel Requirements

  • Infrequent travel may be required to attend company events (1-3 trips per year)
  • Travel will be entirely domestic

Type & Nature of Contacts

  • Internal: Key job contacts are with managers and director level staff outside of the role's immediate work unit/department.
  • External: Frequent regular contact with member advisors, travel suppliers, marketing partners, and contractors.

We offer a competitive salary and full benefits package, including medical/dental/vision/life, a company matched 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

Virtuoso
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