Virtuoso
  • 02-Feb-2021 to Until Filled (PST)
  • Shanghai, Shanghai, CHN
  • Full Time

Position Summary: The Marketing Manager is responsible for ensuring market relevancy in the products and marketing areas. Relevant design and execution are required as it relates to the regional business plan and budget.

Focused on design inputs that tailor product and marketing portfolios to the market to drive optimization and returns for Virtuoso programs.

This role must effectively champion the Virtuoso brand and product portfolio; ensuring that key performance ratios are improved, and margins are optimized. This role plays an important role in ensuring company's understanding of market.


Primary Duties & Responsibilities include the following. Other duties may be assigned.

  1. Provide input into the business plan and budget.
  2. Collaborate with Partner Relations to develop annual product strategies for the market.
  3. Create annual marketing plans and opportunity guides that maximize investment with Virtuoso and ROI for the partner.
  4. Reviews and recommendations on the relevance and quality of the Virtuoso product range.
  5. Collaborate with market team to determine commercial approach for existing partners.
  6. Identify potential partners to so a strategic approach can be formed collaboratively.
  7. Drive communication on marketing and events.
  8. Analyze non-preferred production reports and propose strategy on how to improve market production.
  9. Keep GPR abreast of market needs, competition, news, etc.
  10. Provide local market intelligence to partners so they can better understand the agencies in market and ultimately increase engagement and other marketing opportunities.
  11. Manage the marketing and product margin in accordance with the business plan and budget.
  12. Ensure compliance with the Virtuoso "Playbook".
  13. Delivery of key performance metrics as outlined in the Business plan.

Requirements

  • Relevant Tertiary qualification
  • 3-10 years of related business experience
  • Work history reflecting leadership skills and proven product management
  • Strong experience in travel industry
  • Understanding of the market
  • Experience contributing at a senior level to team performance

Skills, Abilities, Experience

  • Proven track record of success in Virtuoso and luxury industry
  • Expertise and experience in marketing and commercial dealings
  • Experience contributing at a senior level to team performance
  • Communication and leadership capabilities
  • Strong project management skills
  • Excellent presentation skills
  • Interpersonal skills
  • Results orientated
  • Strong quality service attitude and approach
  • Self-motivated
  • Champion of company brand

Travel Requirements

  • Travel will be required for this role, approximately 20%-35% of time will be spent traveling, meeting with partners, attending events, partner conferences, and team meetings.
  • Travel will be primarily domestic but may include some international.

Type & Nature of Contacts

  • Internal: Key job contacts are primarily with managers outside of the job's immediate work unit/department.
  • External: Various specialist service vendors
Virtuoso
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