Virtuoso
  • 19-Apr-2019 to 18-Jun-2019 (PST)
  • Seattle, WA, USA
  • Full Time

Virtuoso is the leading international travel agency network specializing in luxury and experiential travel. The by-invitation only organization comprises over 1,000 travel agency locations with 20,000 elite travel advisors in over 50 countries through North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with over 1,800 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.

 

Position Summary:  The Digital Marketing Specialist is responsible for developing email and online marketing collateral that is distributed to Virtuoso-affiliated member travel agencies and their consumer clients. The Digital Marketing Specialist also supports the Marketing Account Management department and collaborates with Virtuoso-preferred travel supplier partners to ensure their products and promotional content are presented accurately and compellingly across Virtuoso's marketing channels.

 

Essential Duties and responsibilities include the following.  Other duties may be assigned.   

  1. Produce various aspects of digital marketing projects (email, digital ads, social media, etc.), including tracking participation, budgeting, sourcing content, developing creative, collaborating with freelance copywriters and designers, uploading creative assets, and deploying finished products.
  2. Coordinate sponsored social media participation, including initiating production per established timelines, sourcing content from participating partners, ensuring timely posting through collaboration with the Social Media Specialist, and providing performance metrics to stakeholders.
  3. Follow established processes to accomplish company, member, and partner goals and drive performance of marketing products.
  4. Regularly communicate with a designated set of supplier partners and Virtuoso stakeholders to request content and facilitate the review and approval process for their participation in Virtuoso marketing products.
  5. Facilitate the internal review and approval process for marketing projects, providing feedback and implementing feedback from manager and peers to ensure marketing products achieve the most effective presentation.
  6. Assist in the implementation of marketing projects, including entering and editing copy and creative assets in content management systems, sorting and basic manipulation of photos, and direction of copywriting and design.
  7. Collaborate with Marketing Production department for scheduling, budgeting, and distributing marketing products.
  8. Collaborate with supplier partners and the Data Services team to select a targeted consumer lists for emails.
  9. Complete quality assurance of digital marketing products, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly.
  10. Attend educational seminars and webinars to refine skills and keep current on industry trends and developments.

 

Educational and Skills Requirements:

  • Bachelor's degree or equivalent experience in marketing, advertising, communications or related field
  • Working knowledge of website, email, and social media marketing
  • Basic knowledge of HTML required; experience editing HTML preferred
  • Strong communication skills
  • Ability to self-start, multitask, prioritize, and problem solve in a deadline-driven environment
  • Excellent organizational skills and attention to detail
  • Proficiency in MS Office programs and Internet navigation
  • Experience with content management systems preferred
  • Experience with Adobe Photoshop or Creative Suite preferred
  • Possible travel

 

Type/Nature of Contacts:

External:  Daily contact with outside vendors including designers, copywriters, email service providers, travel suppliers and travel professionals

Internal:  Daily contact with Virtuoso staff

 

We offer a competitive salary and full benefits package, including medical/dental/vision/life, a company matched 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.

Virtuoso
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